Understanding Generation Y
Learn how to become a talent friendly organisation by becoming a Gen Y friendly organisation.
The Connected Generation
Technology is bringing us closer together than ever before. The world is shrinking, community boundaries are disappearing, and our differences are blurring into nothingness. This is the world of Generation Y.
Selling Financial Services to Generation Y
Gen Y is increasingly becoming recognised as important consumers in their own right. As well as being enormously influential consumers, they are also enjoying a luxurious, debt-financed lifestyle. Yet for all their propensity to spend, they remain chronically underrepresented as users of financial services. This article examines how financial services providers can tap into this huge potential market and attract Gen Y customers.
